Disney announced today a new way to create and store memories you experience at Walt Disney World. Disney PhotoPass is introducing “Cinderella Castle Mural of Memories,” which allows guests virtually transform Cinderella Castle with their photos. While at Magic Kingdom, guests can use the My Disney Experience app to add select Disney PhotoPass photos to Cinderella Castle using augmented reality technology, through a collaboration with Snap.

The experience will prompt guests to select a portrait-oriented Disney PhotoPass photo from their photo gallery within the My Disney Experience app. Guests can also choose from a collection of images featuring Disney icons and favorite characters.  

This experience, available for $9.99, includes:

• A spot of your choosing on available sections on Cinderella Castle to digitally pin your photo, which will be waiting for you and other guests to view again and again during visits to Magic Kingdom Park throughout the celebration and beyond (for at least three years).
• A special video of your photo flying from the castle that can be downloaded and shared.
• The ability to download a high-resolution version of your pinned photo from your Disney PhotoPass gallery without watermarks (a $16.95 value), both in its original form and an additional version with a special border applied that includes your first name. If you’re a Disney cast member, Annual Passholder, Disney Vacation Club Member, or Club 33 Member, you’ll even receive a personalized border reflecting your affiliation.   

Disney cast members will be able to participate as well. Each of them will receive a complimentary entitlement for this offering.

As the Walt Disney World 50th celebration continues, Disney be releasing additional sections of the castle onto which guests can pin your memories.

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